Eugenie Makharadze

I’m a creator who bridges two worlds:

Traditional video production — 15+ years directing, producing, and delivering commercials, music videos, branded content, and documentaries for international clients.

AI-driven storytelling — pioneering hybrid pipelines that merge generative AI, motion design, and automation into high-performing video ads and cinematic spots.

Whether it’s a UGC-style vertical ad or a polished cinematic brand film, I focus on crafting visuals that deliver results, not just aesthetics.

About Me

Experience

• Produced campaigns for fintechs and consumer brands in Mexico and globally.

• Developed hybrid production pipelines integrating AI tools (Runway, Google Veo, FluxContext, ComfyUI, etc.) with editing suites.

• Delivered 50+ AI-driven ads and cinematic spots, achieving measurable performance lift (CTR, ROAS).

AI Video Creator & Director (2022–present)

• 15+ years of traditional production experience in commercials, music videos, documentaries, and post-production supervision.

• Roles included Disney Channel Russia (Producer), Russia 1 (Producer), and founder of my own production studio.

• Managed teams from concept through delivery, covering live action, CG, and motion design.

Video Producer / Director (2003–2022)

Skills & Tools

• Most of the SaaS & Open Source Models, including, Veo, Kling, Seedance, Seedream, Google Nano Banana, Eleven Labs, Various Upscalers, Freepik, Comfy UI, n8n, etc.

AI & Automation:

Video & Motion:

• Premiere, CapCut, After Effects, DaVinci Resolve, Cinema 4D, Blender, etc.

Video & Motion:

• Ideation, copywriting, storyboarding, directing, editing, color grading, compositing, motion graphics, 3D animation

Showreel | Summer 2025

Summer 2025 AI Ads Showreel

This reel showcases my AI-driven advertising work from Summer 2025. Each piece was built with cutting-edge generative tools — blending UGC-style storytelling, cinematic polish, and streamlined production pipelines.

Let's make AI Ads!

A curated collection of our commercial and experimental projects exploring the possibilities of AI-driven video, motion design, and branded content.

Plata Card

A series of AI paid ads created for Plata Bank, an emerging leader in the Mexican fintech space.

Andrea Footware

A high-impact viral spot produced for Andrea — one of Mexico’s top fashion and footwear brands.

Food Spec Ads

A creative exploration in product advertising, with bold visual energy to spotlight the iconic brand.

Nike Jordan Spec Ad

A creative exploration in product advertising, with bold visual energy to spotlight the iconic brand.

$Lana

An AI paid ad created for $Lana — a Mexican Fintech startup

Vivo Smartphone

A series of AI ads created for Vivo Smartphone

My Legacy Projects

Work That Laid the Groundwork

Sequido

3D visuals and animations created for Sequido Cosmetics, showcasing product design, texture, and brand aesthetics.13

Lighthouse Coin Capital

3D renders and animations developed for the Lighthouse Coin Capital venture fund website. The visuals were designed to convey trust, innovation, and financial sophistication, enhancing the brand’s digital presence with sleek, motion-driven storytelling.

IQOS lil Solid

Look development and motion design for IQOS lil SOLID. The project focused on crafting a sleek, high-tech aesthetic to reflect the product’s innovative design, including 3D renders, lighting setups, and animated sequences for marketing and product showcases.

Starbucks

A video series exploring Starbucks' organizational structure and business success, produced for Connecteam.com

Viber Group Chat

A playful and dynamic spot created for WPN’s YouTube channel, blending personality with punch.

lil Solid by IQOS

Full-CG TV commercial created for Philip Morris to introduce the new lil Solid device. A 3D-animated spot blending sleek product design with polished visual storytelling.

Social Games Campaign

United Cute Unicorns

A series of branded spots created for Viber Messenger, highlighting the launch of its new group chat feature through playful and engaging storytelling.

WPN YT Intro

A series of online video ads (OLVs) commissioned by SocialGames, a teamplay AR gaming startup. The objective: to visualize their bold vision of the future of AR gaming.

3D renders and animations developed for the United Cute Unicorns website.